[2024]2024 Korea Travel Mart & FAM Tour

Event Name: 2024 Korea Travel Mart & FAM Tour  

Event Date: 2024.10.25  2024.10.31

Event Venue: Various attractions in Seoul, Incheon & Gangwon Province

Host/Organizer: Korea Tourism Organization (Europe, Americas & Oceania Team)   

Event Scale: Approximately 30 attendees (8 travel agencies from Latin America, 15 domestic travel agencies, and etc)

Event Introduction:

• Targeted emerging Latin American markets, including Mexico and Brazil, to attract tourists to Korea
• Supported product development by showcasing Korean tourism to Latin American representatives and facilitating networking with domestic stakeholders
• Highlighted key themes of Korea tourism, such as Hallyu, History, Cuisine, and Luxury
• Hosted B2B travel mart sessions for collaboration between domestic and international travel professionals