[2025]ANESSA KOL Program & Waterbomb Korea 2025 ANESSA Booth

· Event Name: ANESSA KOL Program & Waterbomb Korea 2025 ANESSA Booth

· Event Date: 2025.07.03 (Thu) ~ 2025.07.05 (Sat)

· Event Venue: SOFITEL Ambassador Seoul Hotel, Han River, The River, KINTEX

· Host/Organizer: Shiseido (ANESSA) / Chab Events

· Event Scale: Approximately 50 attendees, including KOLs, and affiliated senior executives from Shiseido

· Event Introduction:

• ANESSA launched a dynamic brand booth at Waterbomb Seoul 2025 to strengthen its presence as a summer skincare leader.
• Brand ambassadors from across APAC were invited to Korea to experience and promote the brand.
• Highlights included a Han River yacht cruise and a private dinner at The River – Le Da for immersion and content creation.
• Ambassadors joined an educational session on sun protection to deepen product knowledge and support authentic messaging.
• Scope included booth construction, activity planning, hospitality, and on-site coordination.
• At the festival, ambassadors engaged with fans, created content, and boosted booth visibility through live and social media interactions.
• Activation blended entertainment, education, and influencer marketing to amplify ANESSA’s summer campaign.