Event Name: The Launching Ceremony of the 2024 A’alam Arabi Korea
Event Date: 2024.04.02 ~ 2024.12.13
Event Venue: Hotel in Seoul and Korea Tourism Organization Seoul Office
Host/Organizer: Korea Tourism Organization Asia & Middle East Office
Event Scale: Ministry of Culture, Sports and Tourism, Korea Tourism Organization, A’alam Arabi Korea, 36 member companies (private industry with infrastructure in hotel, medical, beauty, shopping, food and beverage, K-culture, etc.
Event Introduction:
- Raising awareness of Middle Eastern cultural characteristics and tourism market trends to the private industry
1) Regular meetings (4 times in total, 225 participants)
2) Training sessions to enhance the capacity to attract Middle Eastern visitors to Korea (4 times in total)
- Public-private collaboration Discovering and spreading Middle East-specific content and supporting public relations
1) Producing and distributing A’alam Arabi Korea promotional pamphlets
2) Operating Travel Mart between local travel agencies and members in 5 Middle Eastern countries
Event Name: The Launching Ceremony of the 2024 A’alam Arabi Korea
Event Date: 2024.04.02 ~ 2024.12.13
Event Venue: Hotel in Seoul and Korea Tourism Organization Seoul Office
Host/Organizer: Korea Tourism Organization Asia & Middle East Office
Event Scale: Ministry of Culture, Sports and Tourism, Korea Tourism Organization, A’alam Arabi Korea, 36 member companies (private industry with infrastructure in hotel, medical, beauty, shopping, food and beverage, K-culture, etc.
Event Introduction:
- Raising awareness of Middle Eastern cultural characteristics and tourism market trends to the private industry
1) Regular meetings (4 times in total, 225 participants)
2) Training sessions to enhance the capacity to attract Middle Eastern visitors to Korea (4 times in total)
- Public-private collaboration Discovering and spreading Middle East-specific content and supporting public relations
1) Producing and distributing A’alam Arabi Korea promotional pamphlets
2) Operating Travel Mart between local travel agencies and members in 5 Middle Eastern countries